User Voice at Wix - Нow to Integrate Users Feedback in Your Analysis

Wix has over 6 million active users every month that regularly have feedback, ideas and struggles when they come across Wix products.

In this session, we will learn how do we collect feedback and pain points from Wix users on a scalable way. We will learn how this data looks like and how can it be used for feature improvements and support various companies KPIs. Finally, we will see how we can use this data to test features with minimum noise involved.

After this session, you will know how to enrich your Wix products with additional quantitive and qualitative data collected from users.