How to Initiate Data Driven Product in Your Company

In this session, we’ll go over different types and examples of qualitative research. When they are effective and how we, as business analysts, can incorporate qualitative research in our analyses in order to better understand the “why” behind the numbers, sell a more relatable story, and strengthen our hypotheses.

We’ll touch real Wix examples, that rely on both quantitative data and qualitative data, in order to understand the full picture and come up with an action plan.

After this session, you'll know better when and how to incorporate qualitative research in analyses in order to make a business case. You'll be able to tackle a business question or hypotheses from multiple research angles, both quantitive as we're used to, and qualitative.