BI-Profile: Targeting Users for Content Personalization

Want to make targeted changes for a specific group of users? With the BI-Profile service, it’s both easy and effective.

This session is tailored for analysts interested in customizing content for specific user segments.We’ll break it down into two key parts:

The first part will explain our approach to developing content personalization rules and the reasons behind our methods.

The second part focuses on the technical side, demonstrating how to create entities in the BI-Profile service and apply them in other tools, including their advantages and potential limitations.